Strongbow Packaging - Bulletproof
Brand consultancy Bulletproof has brought in a redrawn brand mark, as well as an embellished version of the arrow device and ‘exploding fruit photography’, which is used on secondary packaging for Strongbow.
Tony Connor, design director at Bulletproof, says the new identity is ‘simple yet powerful’. He adds, ‘The duality of the brand mark represents both the crisp cut-through product taste and brand heritage via the crafted arrowhead, confident archer and tension in the bow.’
He adds, ‘The archer stands with pride, creating impact through the strong black and gold colourways.’
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