British Gymnastic Logo - Bear London
Creative agency Bear London have created a new logo for sporting body British Gymnastics that’s designed to capture the movement of somersaulting gymnasts.
Motion-capture technology was used to plot the movements of gymnasts as they performed flips, tumbles and somersaults. The data was then transformed into an animation of colourful ribbons that leap across the screen.
Typographer Rob Clarke created the logo. The connecting t and i in both words is intended to look like a gymnast’s finishing pose.
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