New Brooklyn Nets Logo - Jay-Z
The new primary logo, created by Brooklyn’s own Jay-Z, retains the shield from its previous iteration and adds that iconic brooklyn ‘B’ to the basketball that has been part of every logo since the franchise’s 1967 inception.
The new brand identity reflects the New York City subway signage of 1957, when Brooklyn last claimed a major league franchise.
Also designed were logos for clothing, hats and various products sold by the Nets.
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