Onken Packaging - Design Bridge
Design Bridge has redesigned the packaging for Onken yogurts, the fun and flavorful big pots are launching in the UK alongside a ‘just real tasty yogurt’ TV and a print campaign.
Before and after Onken Packaging.
The new pots hero Onken’s natural, tasty ingredients and are designed to build a pile of fresh fruit when stacked, for mouth-watering impact on shelf. Onken’s tongue in cheek tonality breaks away from the traditional positioning around farming and organics in dairy, celebrating the simple enjoyment of eating tasty yogurt.
To compliment the fresh and vibrant design, Design Bridge updated the brand’s identity, which is still very recognizably Onken but with a softer, more yogurty feel that truly reflects the product.
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